Empathy built on a lifetime of culture-hopping

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I am a global citizen shaped by a dynamic childhood, moving every couple of years across Asia and North Africa. I learned early on the value of different cultures, perspectives, and beliefs, and continued to live internationally as an adult, in business hubs New York, Hong Kong, and Seoul.      

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As such, my approach to marketing is one of open-mindedness, collaboration, and continued learning. With over twenty-five years on both the agency and brand sides, I understand the key to enduring brand relevance – the ability to hold on to the DNA of the brand while creating new experiences that address evolving cultural and social views.