Hello

The best brands connect emotionally  

Empathy built on a lifetime of culture-hopping

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I am a global citizen shaped by a dynamic childhood, moving every few years across Asia and North Africa. I learned early on, the value of different cultures, perspectives, and beliefs. I continued to live internationally as an adult, in business hubs New York, Hong Kong, and Seoul.      

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As such, my approach to marketing is one of open-mindedness, collaboration, and continued learning. With over twenty years across both the agency and brand sides, I understand the key to enduring brand relevance – the ability to hold on to the DNA of the brand while creating new experiences that address evolving cultural and social views.

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My mission is to create engaging, relevant brands that drive the business forward

As the lead Global Brand Strategist at Samsung, I drove the efforts to make the Samsung brand more human, bringing Samsung into the top ten of Interbrand's Best Global Brands for the first time in the company's history. In the US, I led product launch campaigns leading with emotional storytelling while balancing functional appeal, helping the Home category continue to grow while exceeding brand goals year after year. 

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Having roamed the world my entire life, I am settled (for now) in the NY tristate area where my bourbon aficionado husband and our rescue pup Pepper make sure I play as hard as I work.

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